maximize clicks vs target impression share

MAXIMIZE CLICKS VS TARGET IMPRESSION SHARE HOW TO

Search Lost IS (budget): Percentage of time your ads weren't shown on the Search Network due to insufficient budget (campaign level).ĭisplay Lost IS (budget): Percentage of time your ads weren't shown on the Display Network due to insufficient budget (campaign level). Search impression share: Search Network impressions divided by the number of impressions your ads were eligible for (campaign level).ĭisplay impression share: Display Network impressions divided by the number of impressions your ads were eligible for (campaign level). Here’s an overview of the different ways you can view impression share: Google offers a number of impression share metrics that can give you a deeper understanding of how your ads are performing. Now the impression share data will appear in your statistics table. Then you can check the boxes next to the different metrics you want to see.ĥ. From the main page menu of Google ads, click Campaigns, Ad groups, Product groups or Keywords.Ĥ. To view impression data in your Google Ads statistics table, you’ll need to modify columns in Adwords. To see if targeting impression share is an important performance goal for your account, you’ll want to get a clear picture of how many impressions your current ads are getting.

How to View Impression Share DataĪdwords provides a wealth of data about impression share performance, but most advertisers don’t look at it. Here’s how to view and harness impression data for better search engine marketing. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand the role of impressions and position in ad performance.įorward-thinking advertisers can take advantage of this data to improve their bidding strategies and campaign performance.

Advertisers have always prioritized position bidding over targeting impression share.

MAXIMIZE CLICKS VS TARGET IMPRESSION SHARE HOW TO

Maximize clicks vs target impression share